Tone It Up co-founder, Karena Dawn is a spirited entrepreneur and lifestyle celebrity whose passion for healthy living, fitness, and wellness has placed her at the forefront of the health and fitness industries.
Fate first introduced the triathlete and former sports model and host to then, personal trainer, Katrina Scott, at a Manhattan Beach gym in 2008. Inspiration and passion collided, and the girls started filming fitness videos for YouTube. The channel gained increasing attention from women across the country who became dedicated to their new trainers. Taking the world by storm with their fresh, fun, and friendly approach, Dawn and Scott built the Tone It Up lifestyle brand and community, a large and loyal network of likeminded women. This quirky, energetic “friend-to-friend" approach to fitness has made Tone It Up the go-to, one stop destination for women seeking a fun, unique approach to achieving their best self.
Originally from Indiana, Dawn fell in love with sports and fitness at a young age. She completed her first half-marathon at 12-years-old and some of her earliest memories include watching her mom workout to Jane Fonda videos in their living room – she even filmed her own workout video on VHS for a 1st grade class project. After her youth became full of turmoil due to her mothers mental illness, Dawn went through 10 years of severe depression and escape into drug abuse. In her early 20's she was ready to regain her life and live in love rather than fear. She rediscovered fitness and the memories of how it made her feel. Dawn began using triathlon as her therapy. She continued to compete in triathlons, became a personal trainer and made a name for herself in the sports modeling world, in addition to becoming spokesperson for brands like Oakley, Adidas and New Balance and appearing in Shape, Self and Women's Health magazines.
In her free time Dawn volunteers for organizations such as Girls on the Run and National Alliance on Mental Illness (NAMI), a case close to her heart. Dawn is certified in RYT 200 hour Yoga Alliance, NESTA, AFPA, currently studying under The Chopra Center for meditation teacher certification.
Dawn is also a co-author to The New York Times Bestselling book “Tone It Up: 28 Days to Fit, Fierce” and Fabulous” and 2018 book “Tone It Up: Balanced and Beautiful: 5-Day Reset for Your Body, Mind, and Spirit.” Dawn starred on Bravo reality series “Toned Up” in 2014